The follow component offers users a quick and easy way to access and stay up-to-date with content communicated via your various social channels.
Microsoft marketing sites that have corresponding social channels should include the follow component as the left-most element in the social bar just above the footer. Be clear and specific with the follow label so users know what exactly they would be following if clicked (i.e. Follow Windows, or Follow Xbox); in other words avoid "us" since it isn't clear if one is following Microsoft or the specific product category.
More coming soon.