Quotes indicate a statement made by someone else, and help lend credibility to your message or reinforce specific points.
- Comply with all Microsoft LCA guidelines regarding the usage of quotes in advertising and marketing.
- Ensure you have obtained permission from the person whom you are quoting, and clearly attribute the quote to them.
- Name the quote author below the quote. In cases where customer/client privacy is a concern, using just the first name is acceptable.
- The author's name should be preceded by an em-dash with no space.
- Additional details often lend greater credibility when available and if appropriate, and should follow this order: Name, Title or Occupation, Organization, Location.
- Quotes from a publication and not attributable to a specific author may use the publication logo for attribution.
- For marketing content, use proper quotation marks (sometimes referred to as curly quotes, or smart quotes), rather than straight quotes.
- Ensure end punctuation is inside the end quotation mark.